Marketing Project On Product (HSEB) (NEB)

                                                         Project On  Coca Cola



                                                   

                       
                        In partial fulfillment of the requirement for class XII Under 

Submitted To                                                                                                         Submitted By ....................                                                                                                          ....................




                            
                                                     ACKNOWLEDGEMENT

This report entitled ‘Project Report On Coca Cola’ is prepared for the partial fulfillment of the requirement for class XII Under HSEB.I would like to express my sincere gratitude to Miss/Mr. ...................... the Marketing teacher of .............. College for his/her guidance. I would like to express my sincere thanks to all my friends who have helped me for the completion of this project work.




                                                               CONTENTS

                                 1.  Introduction Of Marketing
                                 2.  Evolution Of Marketing
                                 3.  Importance Of Marketing
                                 4.  Introduction Of Coca Cola
                                 5.  Pricing Of Coca Cola     
                                 6.  Distribution System Of Coca Cola
                                 7.  Promotional Activities Of Coca Cola
                                 8.  Conclusion With Suggestion
                                 9.  Bibliography
  
                                           




                                                       1.Introduction Of Marketing
Market economics is the most popular economic system of today’s world. It is also known as the capitalist or open or free fair economy. It is an economy system which tries to solve various economic problems like: what, how, whom, how much to produce through the market mechanism. Market mechanism means the rational allocations of resource through the interaction between demand and supply. It helps to governs economic activities and decision making process of individuals and overall society. The problems like inflections, deflection, poverty, unemployment, inequality, social welfare etc. are the major subject matter of economic system. It is based on the principle f individual freedom and competitions. In this economics system all the means of production or factor of production are owned and controlled by private individual all firm of his economic system popular in some developed countries like USA, Canada, Australia, Japan etc.



                                                        2.Evolution Of Marketing
1.Self- Suffiency Economy
This is the earliest stage of human civilization needs and wants of human were limited for food, shelter and clothes. People live inside caves and fulfilled needs by hunting keeping cattle and farming. People moved from one place to another in search of food. People were self depend and self satisfied. There was no necessary of exchange of business for human life.
2.Primitive Barter Economy
Human needs and wants increase with the advancement of human civilization. People become unable to supply their daily needs by themselves. Gradually individuals, family and whole community began to step a specialized in certain field. People develop practice of exchanging surplus goods with others to fulfill their needs. These stage involved some search and negotiation.
3. Local Market Economy
 In barter system people had to walk from door to door to exchange necessary        goods. People began to use certain place for exchanging goods and named such place as market. Initially such markets were operated only on certain days or week or at the time of festivals. Later they took more permanent shape like “haat bazzar” shops and stalls.
 4. Money Economy
Barter system brought many problems like carrying goods from place to place, common measures of exchanges difficulties of storage etc Initially various common medium of exchange were developed  like pearls, books, shells, metals, beads etc. Later metal coins and paper notes, introduced production began to increase and marketing activity started.
5. Town Economy
 As a result of industrial revolution 18th century big manufacturing industries and           business companies began to be established. Man production begin using automatic machines, computers etc. Banks, financial institutions, insurance companies, transports, communication etc. developed to help in marketing activities man machine materials and money was organized to maximum the profit on the invested resources.
6. International Economy
International trade developed and marketing activities are conducted    worldwide not limiting to any local market, town market as country, in order to develop and expand international trade. General Agreement on Tariffs and Trade (GATT) in 1947, United Nations Conference on Trade and Development (UNCTAD) in 1964 and International Trade Centre (ITC) in 1964 were established.






                                                   4.Introduction Of Coca Cola

 Coca Cola is the most popular and biggest soft drink in the history, as well as the best known brand in the world. On May 8, 2011 coca cola celebrated its 125 anniversary. Created in 1886 in Atlanta, Georgia by Dr. John S. Pemberton, coca cola was first offered as a fountain beverage at Pharmacy by mixing Coca Cola syrup with carbonate water Coca Cola was patented by in 1887, registered as a trade mark in 1893 and by 1895 it was being sold in every state and territory in the United States.
Coca-Cola, imported from India, was first introduced into Nepal in 1973, with local production of Coca-Cola beginning in 1979. Bottlers Nepal Limited (BNL) is the only bottler of Coca-Cola products in Nepal, and has two bottling plants; namely Kathmandu (Bottlers Nepal Limited – BNL) and Bharatpur (Bottlers Nepal (Terai) Limited,) which is 160 km from Kathmandu, its capital.
            
Promoted by the Khetan Group, one of the leading business organizations in Nepal, Bottlers Nepal also handles the bottling and marketing of other products such as Sprite and Fanta.

 





                                                 5.Pricing Of Coca Cola
 Pricing is the act of determining the exchange value between the purchasing power and utility or satisfaction acquired by an individual, group, or an organization through the purchase of goods, services, ideas, rights etc.
Innovative packages and pack sizes are offered to give better value to consumers and ease of storage to retailers. Prices and packs are introduced in a format that is affordable to all segments of society.




                                                                                          

                                         
                                              Liters                                         Price
                                                


                                              1.5                                           NRs.145.00                                               

                                 
                      


                             2                                                NRs.185.00

                             
                              200ml                                           NRs.50.00                                                    

                                                                       

                  




                                  500ml                                          NRs.70.00

                  



                            200ml                                              NRs.85.00

           200ml                                                 NRs.130.00

















    












                                     6.Distribution system of Coca Cola

The Coca Cola sells its products by bottling and canning operations. The distributors reached the coke to the whole sellers and the wholesalers reached it to retailers. And at last the customers buy coca cola from retailer shop.








                               

                                         


                                          7.Promotional Activities Of Coca Cola

Advertising the coca cola company uses advertising as its main source of increasing consumer awareness. It mainly uses the television. There are many television advertisements on coca cola products this source allows the company’s products to reach a large audience. Advertising is a most effective force in gaining social acceptance for any product and Coca-Cola has recognized and used this power from its very first advertisement in 1892.

Marketing and advertising communications are focused on POS (point-of-sale), Radio, TV, hoardings, truck backs, etc… Emphasis is also placed on Consumer Price to enforce Price Compliance. Marketing and advertising communications are customized to suit to local sentiments – social, religious, ethnics etc.